Detailers first · store second

The science of a flawless finish.

Shop the store
LABOCOSMETICA · FEYNLAB · KOCH-CHEMIE · SONAX · RUPES · BIGBOI

Studio-tested, not focus-grouped

Every product has earned its place on real cars.

We're not a warehouse reselling whatever's trending. We're working detailers — if a product doesn't perform on a customer's car in our own studio, it never makes the store.

Alkaline vs acid

Two pre-washes, two different jobs

Both VDA-certified. Reach for Primus 2.0 on everyday organic grime, and Purìfica for periodic mineral and limescale decontamination.

pH

pH 11 — alkaline

pH 2–3 — acid

Active chemistry

Buffered alkaline

Noble acid (methanesulphonic)

Best on

Organic grime, traffic film, bugs

Mineral deposits, limescale, water spots

VDA-certified

Yes

Yes

// the chemistry edge

We don't say "it's good." We tell you why, at a molecular level.

A chemist picks it, a detailer proves it. Every product shows its pH, its active ingredient and the real reaction — then the beading does the rest.

pH scale — every step is 10× stronger
0371014
pH 2
Purìfica
Noble acid (methanesulphonic) · VDA-certified · ~pH 5 diluted
pH 11
Primus 2.0
Buffered alkaline pre-wash · VDA-certified
// not sure what you need?

Help me choose a product

Tell us the surface and the problem. We'll match the chemistry — and when the right answer depends on your paint or materials, we'll hand you straight to the detailer.

What are you working on?
Still not sure? Ask the Detailer →

The beginning

My father's service station in Eaglemont

Petrol, repairs, and hand cut-and-polishes for customers on a Saturday — from the age of 14. The obsession with a proper finish started long before the business did.

Alpha Details shop dog sitting on a stool beside a black Porsche in the workshop

Where it really started

The home garage

Where it all started — long before the workshop. A few cars, a lot of weekends, and the shop dog keeping watch.

Going pro

Our first clients — Feynlab in hand

We started officially taking on clients' cars — Michele and me in our Feynlab tees — offering self-healing ceramic coatings and paint protection film. The hobby had become a craft.

Sharing the knowledge

An information night at Porsche Doncaster

We hosted an information night at Porsche Doncaster, walking owners through PPF, ceramic coatings and proper car maintenance. Education first — the way we still work today.

A home of our own

Getting the keys to the workshop

We picked up the keys to our own workshop — the moment Alpha Details became a real studio with a home of its own.

Bringing in the chemistry

Building the store, experimenting with the science

With a chemistry background and a love of experimenting, I began building the online store — testing new soaps, coatings and technology so only what genuinely performs earns a place on the shelf.

Three supercars in the Alpha Details workshop - Mercedes SLR McLaren, blue Ferrari and black Porsche GT3 RS

Where we are now

Studio, store, and the next big move

Today we run the online store alongside detailing, paint correction and PPF — and we're preparing for our next big move. Watch this space.

Have a question? We’re here to help.

Here are the questions we’re asked most. Still unsure about something? Our team is happy to help.

Phone us Monday to Saturday; text any day, 7 days a week, on 0407 191 223. After 5pm, a text reaches us fastest.Average answer time: same business day