MIRCH Australia | The Full Range | Alpha Details Melbourne

Australian-made chemistry, and every product in the range

Alpha Details carries the full MIRCH range — all 31 MIRCH products. Not the wash and the wheel cleaner, which is where most stores stop: every bottle MIRCH makes, from the pre-wash through to the fabric protectant, held in Melbourne.

We can be precise about that, because it is checkable. MIRCH's own catalogue lists 31 MIRCH-branded products. We stock 31, matched line for line. The microfibre and the buckets, brushes and clay you will also see on MIRCH's site are Aquatouch and Economax — separate brands, not MIRCH products. We carry the Aquatouch range too, but we are not going to count someone else's towels to inflate a number.

Alpha Details is run by a chemist, so this page explains what the chemistry is doing rather than repeating the label. Where a figure belongs to the manufacturer rather than to independent testing, we say so.

Where MIRCH fits in Australia

MIRCH is an Australian car care brand, formulated and made in Australia and based in Keysborough, Victoria — about forty minutes down the road from our studio in Heidelberg West. That is not a patriotic talking point, it is a supply-chain one. Most of the chemistry on our shelves crosses an ocean to get here: Labocosmetica from Italy, Koch Chemie from Germany, Soft99 from Japan, Bilt Hamber from the UK. Every one of those brands has spent the past two years teaching Australian detailers what an importer delay feels like.

MIRCH does not have that problem, and it is priced like a brand that does not have to freight a five-litre bottle of mostly water halfway around the world. For a working detailer buying consumables by the case — snow foam, APC, wheel cleaner, tyre dressing — that is the whole argument.

It fills a specific gap in our range. The professional coating end is Feynlab and Koch Chemie. The chemistry-forward prosumer end is Labocosmetica. MIRCH owns the working middle: the everyday chemicals a detailer goes through by the litre, made locally, at a price that makes sense when you are buying them every month rather than once a year.

What the chemistry is actually doing

The wash line is a pH ladder, not six versions of the same thing

Six shampoos looks like overkill until you understand that they sit at different points on the pH scale, and that each step on that scale is a tenfold change in hydrogen ion concentration — a pH 12 pre-wash is not 'a bit stronger' than a pH 10 one, it is a hundred times more alkaline.

Dragon Tide is the pH-neutral contact wash, the one that goes on a coated car every fortnight without touching the coating. Typhon Surge is the opposite instruction: an alkaline strip wash for when you want the old sealant gone before you polish or coat. Kraken Blizzard is the touchless pre-wash that lifts the grit before a mitt ever reaches the paint — which is where most of the swirl marks in Australia actually come from. Phoenix Rain adds a wax during the wash, and Kraken and Siren's Breath lay down a silica topper as they clean.

The thing worth knowing is that pH on its own does not tell you whether something is safe. A pH 12 product built on a well-chosen alkaline salt can be gentler on paint than a pH 10 product built on sodium hydroxide. It is the active ingredient that decides, not the number on the front of the bottle. We wrote that out properly in why pH doesn't tell the full story, and compared six snow foams from pH 3 to pH 13 in the snow foam comparison.

The reactive iron removers — and the purple everyone explains backwards

Gaia Purge and Dragon Blood are the ones that bleed purple down your wheels, and almost every explanation of that colour on the internet — including some very well-known detailing references — has the chemistry inverted.

The active is a thioglycolate. Thioglycolate does two jobs at once: it is a chelator, wrapping around dissolved metal ions and holding them in solution, and it is a reducing agent. So when it meets the embedded iron particles thrown off your brake rotors, it reduces iron(III) to iron(II) and forms ferrous thioglycolate — an iron(II) complex, not an iron(III) one. The complex is colourless under acid conditions and develops its purple as conditions turn alkaline, which is exactly why the actives are ammonium and sodium thioglycolate rather than the free acid.

Why does it matter which oxidation state it is? Because it explains the behaviour you actually see on the car. It tells you the reaction needs contact time rather than agitation, it tells you why the colour keeps developing after you have stopped spraying, and it tells you the product is chemically finished long before the car is dry. And it means the intensity of the purple is not a measure of how much iron came off. A dramatic bleed tells you there was iron and that the chemistry worked. It does not tell you the wheel is clean, and a pale bleed on a well-maintained car is a good result, not a weak product. The full version is in our wheel cleaner and iron remover chemistry piece.

Alongside them, Grime Reaper is the alkaline wheel and tyre cleaner for road film and tyre browning, and Ebon Wake is the dedicated tyre cleaner. Neither belongs on raw or polished metals — alkaline chemistry and bare aluminium do not get along, which is the point we made in how to choose the right wheel cleaner.

'SiO₂ infused' means a topper, and we would rather say so

Several products in this range — Kraken, Siren's Breath, Banshee Shroud, Hydra, Leviathan Mist — carry silica chemistry. What that does is real: siloxane species deposit a very thin, low-surface-energy film that makes water bead and the paint feel slick, and it genuinely helps the next wash go faster.

What it is not is a ceramic coating. A silica-infused shampoo or a spray-and-rinse topper deposits a film measured in tens of nanometres with nothing like the crosslink density of a professionally applied coating. Think weeks, not years. Used as toppers over an existing coating, or as easy protection on a car that has none, they are excellent value. Sold as a substitute for a coating, they would be a lie, and MIRCH does not sell them that way either.

King is the most durable of them and the one to reach for if you want a spray-on protection layer to actually last a season, and Seraph does the same job on glass.

The prep products nobody photographs

Hades Veil is the panel wipe — it strips polishing oils and fillers so a coating bonds to clean paint rather than to a layer of residue that will flash off in a fortnight and take your coating with it. It is the least glamorous bottle in the range and it decides whether the expensive one works.

Hydra Essence and Poseidon Touch are the clay lubricants, and Hydra Essence sits in our Iron Removers as well as our Clay Bars because it does both. Worth repeating what we say in the clay bar article: chemical decontamination comes first, clay is a last resort, and clay always mars — so it only ever goes on a car that is about to be polished. Amber Dawn handles tar and bitumen and Neptune Wrath handles mineral spotting, both of which are chemistry jobs that people wrongly try to solve with a polisher.

Interior, and one product that is worth the money

Eos Cleanse is the everyday interior cleaner, Selene Glow the dressing, Nemesis Renew the leather cleaner, and Thanatos Echo the antibacterial spray. Erebus Blast is the low-foaming extraction solution, which matters more than it sounds — a high-foaming detergent in an extractor fills the recovery tank with foam and leaves surfactant residue in the carpet that attracts dirt faster than before you started.

Arach Embrace is the most expensive bottle in the range and the one we would defend hardest. Fabric protection is fluoropolymer chemistry that lowers the surface energy of the fibre so a spilled coffee beads on top instead of wicking into the weave. On a light interior it is the difference between a wipe and a wet extraction.

The two all-purpose cleaners are worth separating: Zeus Fury is the gentler ready-to-use option, Odin Edge the concentrate you dilute to the job. Concentrates are where a working detailer saves real money, and they are also where people cause damage by guessing the ratio.

Glass, wax and the rest

Apollo Gaze is the ammonia-free glass cleaner — safe on tint, which ammonia is not — and Zephyr Touch the wax quick detailer for between washes. Chaos Glow is the tyre shine for people who want gloss; Banshee Shroud is the one for people who want satin and no sling.

What we will not claim about MIRCH

Paolo will not publish a claim he cannot source, so four things are worth saying plainly.

'Ceramic infused' is not a ceramic coating. Covered above, and it is the single most oversold phrase in car care. If you want years, you want a coating installed on corrected paint. If you want weeks of slickness and beading for the price of a shampoo, these are very good at that.

Any durability figure on this range is MIRCH's own. There is no independent Australian testing on these products that we are aware of, and Australian UV is punishing. Treat manufacturer numbers as the honest upper end of well-maintained use, not a warranty.

'Australian made' is a supply-chain fact, not a performance claim. It means shorter lead times, lower freight and a formulator you can actually reach. It does not, on its own, make a product better than a German or Japanese equivalent, and we are not going to pretend otherwise while we also sell Koch Chemie and Soft99.

We have not published MIRCH's ingredient lists, because we have not read every safety data sheet. Where we describe chemistry on this page — thioglycolate iron removers, silica toppers, fluoropolymer fabric protection — we are describing how that class of product works, which is well established. If you need the specific composition of a specific bottle for a workplace risk assessment, ask us and we will get you the SDS rather than guess. Reading one is a skill in itself, and we wrote a guide to it: chelators, solvents and how to read a safety data sheet.

Trade pricing and chemistry advice

Detailers and workshops buy MIRCH here on a trade account, with pricing set against volume and an ABN verified in one to two business days. If you want a view on which of the six washes belongs in your routine, or what to dilute Odin Edge to for a particular job, ask — that conversation is free.

Frequently asked questions — MIRCH in Australia

Where can I buy the full MIRCH range in Australia?

Here. Alpha Details stocks all 31 MIRCH products — the complete range, matched line for line against MIRCH's own catalogue — and ships Australia-wide from Melbourne, free over A$95.

Is MIRCH made in Australia?

Yes. MIRCH is an Australian brand, formulated and manufactured in Australia and based in Keysborough, Victoria. That means short lead times and no importer bottleneck, which is not something we can say about most of the chemistry we sell.

Which MIRCH car wash should I buy?

Dragon Tide if your car is coated and you want a neutral maintenance wash. Kraken or Siren's Breath if you want silica slickness added during the wash. Typhon Surge only when you deliberately want existing protection stripped before polishing or coating — it is the wrong choice for a routine wash.

Is a 'SiO₂ infused' wash the same as a ceramic coating?

No. It deposits a very thin silica film that beads water and adds slickness for weeks. A real ceramic coating is applied to corrected paint, cures over days and lasts years. Both are useful; they are not substitutes. The related myth about hardness ratings is covered in the 9H article.

Why does the iron remover turn purple?

The thioglycolate active reduces iron(III) to iron(II) and forms a ferrous thioglycolate complex, which develops colour as conditions turn alkaline. Note that the intensity of the purple tells you iron was present and the chemistry worked — it is not a measurement of how much came off, and a pale bleed on a well-kept car is a good sign.

Can I use MIRCH wheel cleaners on any wheel?

The reactive iron removers are the safest option across finishes. The alkaline cleaners should be kept off raw, polished and uncoated metals. If you are unsure what your wheels are finished in, use the iron remover and ask us before reaching for anything stronger.

Do you offer trade pricing on MIRCH?

Yes, on a verified trade account. Apply here — ABN verification takes one to two business days.

Buy MIRCH in Australia

The whole range is stocked and shipping from Heidelberg West, Melbourne, with free delivery over A$95 and same or next business day dispatch on in-stock lines.

Shop the full MIRCH range

If you want the introduction to the brand rather than the chemistry, it is in our MIRCH brand piece. Not sure which products belong in your routine? Ask us — we use this range on customers' cars every week.