Labocosmetica INITIO – Ready-to-Use Alkaline Pre-Wash

Available now from Alpha Details – Australia's experts in car care, car cleaning, and professional detailing products.

Labocosmetica INITIO is a next-generation ready-to-use alkaline pre-wash developed to simplify and elevate the first step of your exterior car cleaning routine. Designed for both beginners and professional detailers, INITIO delivers powerful cleaning performance without the need for dilution, mixing, or special equipment.

Its advanced formula tackles stubborn contaminants such as insect remains, road grime, plant sap, oil, fuel residue, and smog buildup—all while being safe for use on paintwork, plastics, glass, rubber seals, wheels, and even delicate surfaces like aluminium.

What sets INITIO apart is its unique DryShield™ Technology, which forms a temporary invisible barrier that slows evaporation, allowing the surfactants to remain active longer—even in direct sunlight or on hot panels. Even when dry to the eye, INITIO remains effective, reactivating with water to continue its cleaning action during the rinse stage.

This smart and forgiving formulation offers a professional-level clean while maintaining full compatibility with waxes, sealants, and ceramic coatings, preserving the integrity of your existing protection layers.

Why Choose Labocosmetica INITIO:

• Ready-to-use – no dilution or foam cannon required

• Effortless application – spray, wait, rinse

• DryShield™ Technology – prolonged surfactant action, even under sun or heat

• Reactivates with water – continues cleaning during rinse

• Effective on tough organic dirt – bugs, resin, road film, oils

• Safe on all exterior surfaces – including coated and sensitive finishes

• VDA-certified – recognised for material safety by the German automotive industry

• Mild, pleasant fragrance – a clean experience, indoors or out

Labocosmetica INITIO – The ideal pre-wash solution for detailers and car care enthusiasts, combining simplicity with serious performance.
Available now from Alpha Details – the professionals in high-end car detailing products and trusted advice across Australia.

1. Shake well before use.

2. Spray directly onto a dry vehicle, covering all exterior surfaces – paint, plastics, glass, wheels, trims, and seals. For best results, apply from bottom to top.

3. Allow to dwell for around 60 seconds. DryShield™ Technology will keep the surfactants active while slowing evaporation.

4. Rinse thoroughly with pressurised water, again working from bottom to top to maximise cleaning power.